rowingvoice

The independent voice of rowing in Britain

Regatta Radio needs YOU!

Posted by rowingvoice on April 25, 2014

Today’s blog is the result of an email I had through this week, from the chairman of Regatta Radio, Pete McConnell.  It was news to me, but he’s had to organise a fundraising dinner for the temporary radio station, which broadcasts every year at Henley Royal Regatta, covering racing, features, vox pop interviews, music and generally bringing the regatta alive through FM and online radio, for all those who can’t be there (and some who can but are stuck one end of the bank).  It’s been going eight years so far and is universally acknowledged to be a great addition to the regatta, but it is an independent venture and can’t keep going without public help.  This year it might not be able to happen.

Regatta Radio started in the summer of 2006, and was an instant hit, with people in scores of countries tuning in.  That year we heard from Australian boat clubs with crews in finals, who had rigged up an internet connection at their boathouse, and held midnight parties so that people could hear the live commentary of their crews racing for glorious Henley trophies.  We also heard from the 2005 GBR W4x, who were training at Caversham for the defence of their title, and who managed to get what had been expected to be a 4-mile radius radio signal, at the national team centre – they rang in to request songs, and promised to bake cakes for the DJs.

Rowers and spectators dropped into the Regatta Radio caravans in the Leander car-park as they were on the way home, to big up their clubs and celebrate victories, and many shops in Henley itself put Regatta Radio on over their speakers, instead of the usual loop tapes, so that those out shopping could keep up with what was happening on the river.  I’ve been involved since ’06 and it’s been a privilege and a pleasure every year.

Over the years Henley Royal Regatta has supported the radio station with incredible access, allowing the commentary system to be improved.  HRR still provides ‘trad’ commentary, the type which doesn’t interfere with conversations in the Stewards’ Enclosure, but RR has the official blessing to offer a racier, more detailed coverage which can be heard by anyone with a smartphone and earpiece, or willing to stump up a fiver for the excellent-value RR ear-radios which have become fashion accessories as important as a blazer or programme.

 

So why is RR at a risky financial point?  The first few years were OK, but the recession bit hard and though it has just about proved possible to keep going with sponsorship, the continuation of austerity has made this kind of enterprise pretty expensive.  RR raises money from some local sponsorship, advertising, and the sale of the radios, but there are huge costs to be met.  The equipment and licence to broadcast at high quality are not cheap, and if you want the smooth continuous commentary which has become its usual standard, that adds more to the bill.  For those who don’t have experience raising sponsorship, one problem is that it often evaporates as the sponsoring company raises its profile, so it’s a continual battle to line up more and Henley’s 10-days rowing focus isn’t the easiest prospect to sell to larger national companies.  There are good reasons why HRR itself does not simply foot the bill:  trust me that all such apparently easy options have been fully explored by the inventive and well-connected RR team.

This year, if the fundraising dinner does not raise enough to fill the gap, it is likely that Regatta Radio will not be able to broadcast at all.  It would be a terrible shame if the ninth year came to nothing, and since a dead year will reduce potential for future income, it would almost certainly spell the end of a great addition to Henley Royal Regatta.

So what can you do?  Well, if you have a few pennies to spare, buy a ticket to the Regatta Radio dinner on 1st May and donate generously in the silent auction.  It should be a sparkling occasion:  sadly I can’t go (I only just heard about it and am already busy that night) but if I could, I would, because the Regatta Radio crowd are a great bunch and know how to party.

fundraiser-rr14

Other ways you can help include pointing potential advertisers their way or suggesting them to potential sponsors.  Contact Pete McConnell on peter@regattaradio.co.uk for either of those.  As someone who has been involved in sponsorship before, I would plead:  don’t just give RR names of possible sponsoring companies.  If you know someone in the company, find out first if they would even be interested, and then if the answer is yes, you can introduce Pete to them directly.  Cold-calling for sponsorship has a very low success rate:  it is introductions, and knowledge about what a company might be looking for, which work better.  By the way, there is nothing to stop companies based overseas advertising on Regatta Radio:  the fact that there have been listeners in 144 countries, all over the rowing world, makes it an ideal advertising medium for those selling rowing products.

Got a little cash but can’t go to the dinner, or live overseas?  Keen to help?  What about a direct donation?  This is my idea, not Pete’s, but I’m sure he would be incredibly grateful and not a penny would be wasted.  And if RR 2014 does end up going ahead, you can listen to this summer’s commentary knowing you have contributed towards having commentators right up the course, and will have added hugely to the pleasure of crews and supporters from all over the world.

Rachel Quarrell.

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